in your newsletter. You might even consider renting an email list to get people to sign up for a free report just to get them on your newsletter list.   3. Advertise in your niches trade publications and newsletters.   4. Do a joint venture endorsed mailing with other vendors that will recommend your product or services as you recommend theirs. 5. Sponsor a booth at your niche industrys trade show. This is the fastest way to gain exposure to your nicheespecially if youre in a B-to-B market.   6. Send newsletter inserts lead generators to zip codes matching your target demographic.   7. Rent a list through a list broker and send a lead generation letter to your niche market (try to get your people to respond to something for free in your first mailing so that you can build your own list and stop renting names from lists).       No doubt this list could go on and on. There are a myriad of ways to contact your target market; however, I have found nothing better than to send a lead generation letter to prospects and get them to respond for a free special report. Then start sending out follow-up marketing pieces to convert prospects.   Some products and services need to be sold in person so your objective would be to get an appointment with a decision maker. This would require an appointment generation letter or postcard.   Step Six - Communicate Often with Your Niche   Statistics have shown that a prospect usually has to be exposed your offer five to six times before they act on it so if youre consistent you will make an impression. You should provide consistent communication with your niche by contacting at least once a month.   Here are few ways to consider for your follow-up marketing plan:   1. Online Newsletter - Online newsletters are excellent because they arrive immediately, are inexpensive to send, and cost little to produce.   2. Offline Newsletter - Offline newsletters are a bit more expensive to send but people like to hold things in their hands when they read. They also lay around and get residual exposure.   3. Periodic Teleconferences - With todays technology you can hold teleconference

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